Zensur uses smart-phones and sensor technology to improve the user-friendliness, usage and pricing of common insurance products such as motor, home and health insurance. Their innovative Z platform is designed to make it easy for insurers and app partners to become a part of the Zensur.io eco-system, and benefit from the sensor-based insurance solutions being developed by the company.
How can we use cell-phone data to identify aggressive drivers? What's a fair and accurate way of assessing the quality of a drive, or for comparing one driver to another? These are the types of challenging, open-ended questions that Brash was tasked to help answer. In partnership with Zensur's analytics team, Brash developed novel data analysis techniques and metrics for helping answer these questions, and for providing drivers and insurers with accurate, actionable information.